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Who Makes Genesis Cars?

2021 Genesis G90 Sedan

 

Genesis Motors, LLC. is the luxury division of Hyundai Motor Group. A relatively new luxury brand, Genesis makes a lineup of precisely engineered high-end models that stand out for their unmistakable styling and impressive performance specs. If you’re a Hoover driver looking to make a statement with a car that’s like nothing else on the road right now, Genesis models are worth a look! Read on to explore the Genesis brand, learn who makes Genesis cars, and more with Genesis of Hoover.

Who Owns Genesis Motors?

Are Hyundai and Genesis the same company? Genesis is the luxury manufacturing division of Hyundai, so it’s accurate to say that Hyundai owns Genesis. While the very first models didn’t arrive at Hoover-area dealerships until late 2016, plans for the luxury lineup actually date back to 2004. Veteran industry experts at the Hyundai Design Center combined their expertise and creativity for the Genesis model designs, and it shows—there’s really nothing else that looks or drives like a Genesis. From the trademark latticed grille to the winged logo, the brand has grown to symbolize luxury in Hoover and across the globe.

What Was the Hyundai Genesis Sedan?

Hyundai and Genesis are not quite the same company, as Genesis has a distinct brand identity. For many years, however, they produced the Hyundai Genesis under a fused moniker. In production from 2008 to 2016, the Hyundai Genesis was a four-door executive sedan. It came equipped with V6 and V8 options, providing thrilling performance, with 0-60 MPH times that often fell under 6 seconds.

While the Hyundai Genesis frequently sold in the $50s overseas in Korea, it was significantly more affordable in the U.S.A. where starting prices hovered in the $30s. As for interior luxury, the Hyundai Genesis was true to its segment. It offered executive-level amenities, including extensive leather options, wood grain cabin trims, and more!

When Did Genesis Split from Hyundai?

Genesis announced itself as an individual marque in 2015, and the first purely Genesis models were produced in 2016. Though still the luxury division under Hyundai, Genesis separated its brand identity in order to distance its identity from Hyundai’s. Hyundai famously makes some of the most reliable and affordable vehicles for commuters, and Genesis makes executive luxury sedans. Considering that both brands target entirely different markets, it makes sense that Genesis would fare better in the luxury sector on its own reputation for lavish high-performance vehicles.

What Models Does Genesis Make?

Today, Genesis produces six unique models under its marque. The Genesis lineup includes three cars and three SUVs. Explore the current roster of Genesis models below:

Sedans and Coupes: 

Crossovers and SUVs:

Where Are Genesis Cars Made?

We’ve established that it’s the Hyundai Motor Group who make Genesis cars and that Hyundai and Genesis are the same company but different brands. You may still be wondering, however, where Genesis vehicles are made. From design to manufacturing to assembly, the answer will take us on a world tour.

The design process happens in three locations: Rüsselsheim, Germany; Namyang, South Korea; and Irvine, California in the US. The cars are then manufactured in Ulsan, South Korea. The bulk of Genesis design, manufacturing, and production takes place in Germany, South Korea, and the United States. However, these popular luxury cars are marketed and sold in many places around the world:

  • China
  • Russia
  • Canada
  • Australia
  • South Korea
  • United States
  • The Middle East
  • Europe (coming soon)
  • The rest of Asia (coming soon)

Explore More Genesis History with Genesis of Hoover

Stop by our showroom in Hoover to find out why luxury car buyers across the country are choosing Genesis! We welcome you to connect with us for more info about Genesis models, performance specs, safety systems, and current new vehicle specials.


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